Adding mood to your photography

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For a photograph to stand out among the crowd, it has to have an instant appeal. This is obvious and relates to all art. Composition including a good balance of the elements within the frame often become lost if the lighting is poor. There is not a given rule however that good composition leads to a photograph that is individual and has that wow factor. More often than not, the light and weather conditions falling onto the scene make an image pop and result in that instant satisfaction. Mood is a main contributor to a satisfying image but what is mood?